The Very First Guerilla Advertising

H/T Trent Fraser

20111011113014westinghouse-edison

Edison and Westinghouse

In the late nineteenth century, Thomas Edison and George Westinghouse battled for control of the new electricity market. Edison saw a golden opportunity and seized upon it — and in the process conducted (pun intended) what I have heard referred to as the first guerilla advertising.

Read more about it here:

https://www.smithsonianmag.com/history/edison-vs-westinghouse-a-shocking-rivalry-102146036/

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